Words are the soul of UX; making forms that speak to users.
We’re in the throws of what feels like an endless project trying to improve on what should be a relatively simple donation form for Web Foundation. I’ve been pushing hard to work through the convoluted error messages that we’re getting back from the API we need to work with simply because running into a problem when you’re trying to give someone money is just about the last thing you need.
(Source: twitter.com)
Community Lend bringing social lending to Canada.

For years Americans have enjoyed the advantages of person to person lending and borrowing, but due to strict regulations here in Canada, loans could only be issued by accredited lenders like banks and credit card companies. Working closely with regulators, CommunityLend will soon be offering Canadian lenders and borrowers alike the opportunity to play in the once tightly-closed $100 Billion industry.
b5media ad sales brochure.

b5media’s sales department was looking for a better way to engage advertisers to help sell ad space across their blog network. From concept to copy to design, we worked to define the b5media identity both visually and in the written tone and manner they use to communicate with advertisers.
Organic Crush Eco Kid Couture.

It was with little more than a few t-shirt slogans and the dream of a cleaner planet that two mothers from Vaughan came to us. The company these two trendsetters envisioned was Organic Crush, a full line of premium infant clothing made with organic fabrics and eco-friendly processes. With a well grounded business idea, close to our interests in being both socially and environmentally responsible, we took on the project with the task of positioning Organic Crush as organic clothing with designer flare.
